Welcome to the Xentara Marketplace Developer Partner Program

The Marketplace Developer Partner Program is a collaboration program supporting third party developers who want to take advantage of the numerous possibilities of the Xentara platform. It offers co-marketing opportunities, passive revenue streams and an opportunity to shape the future of Smart Industries.

Expand Your Market Reach

By putting your Xentara-enabled Skills and tools on the official Marketplace, they are automatically presented and advertised to embedded ocean's customers and the ever growing installed base of Xentara users.

Earn Recurring Revenue

Once your Skill is on the Marketplace, embedded ocean handles sales and licensing so you can concentrate on your core business while receiving yearly revenue reports and payouts.

Benefit From The Community

As part of the Xentara ecosystem, your Skills and tools are the first choice for system integrators and planners designing Smart Factories and Machines based on the Xentara platform.

From Agreement to Revenues: A Timeline

Start
New Partner and embedded ocean sign Mutual Partnership Agreement
Start
typically within 2 weeks
embedded ocean provides Partner with Xentara Developer License, SDK and API Information
typically within 2 weeks
usually takes less than 10 weeks
Partner develops their Skill and submits it to embedded ocean for certification
usually takes less than 10 weeks
typically within 2 weeks of submission
embedded ocean tests and certifies Skill
typically within 2 weeks of submission
typically 1 - 2 weeks after certification
Skill is published on Xentara Marketplace
typically 1 - 2 weeks after certification
yearly
embedded ocean pays Recurring Revenues from Skill Licenses to Partner
yearly

Frequently Asked Questions

A Skill is defined as any kind of software that interfaces with Xentara and expands or enhances its functionalities in terms of connectivity or data processing. Skills rely on being connected to Xentara, meaning they do not work as a standalone product (the Partner is free to commercialize the same functionality in standalone products outside of the Xentara ecosystem). 

For example, a Skill can be 

  • a connection plugin for a certain fieldbus or hardware device
  • a data connector to any IT or OT application such as MES or ERP
  • a Microservice performing tasks based on data provided via the Xentara semantic model

There are no limits to a skill’s complexity – even a full local machine learning instance can be a Skill.

The Xentara Marketplace is an online shop front provided by embedded ocean for marketing and commercializing Skills. It works similar to the app store on your phone. Customers can browse existing Skills, read detailed information about them, and license and install Skills directly from the store.

Yes. There are, however, several conditions to Marketplace access:

  • Your Skill has to connect to Xentara in some way
  • Your Skill has to create value or solve a use case
  • Your Skill has to pass our certification process

There is no limit to the possible topics of Skills; if it provides data to or uses data provided by Xentara and generates value, it is a valid Skill.

Even if a similar Skill already exists on the Marketplace, you are free to develop your own (new and improved) Skill for the same functionality.

Of course, there is also no limit to the number of Skills a single Partner can develop and release.

Once a Skill has been submitted to embedded ocean, it is thoroughly tested by our software engineers to ensure stability and 100% compatibility with Xentara. That rigorous process typically takes no more than two weeks. After that, the Skill receives official certification and is ready to be commercialized.

The membership fee for the Marketplace Developer Partner Program is € 120,- annually. That modest fee gets you:

  • Developer’s licenses for Xentara included (yearly value of € 10k)
  • SDK and documentation for developing Skills
  • Direct developer support available at reduced rates
  • Marketplace advertising and joint marketing
  • Advance information and help with updating Skills to maintain compatibility with future Xentara releases
  • Membership fees help pay for the Marketplace infrastructure, backend, licensing system and revenue management

No. Your Skill is and remains your IP. You do, however, grant embedded ocean an exclusive, worldwide distribution license for your Skill.

To ensure quality and compatibility, certified Skills are exclusively distributed and licensed through the Xentara Marketplace.

This does not limit your rights to develop and commercially release standalone software with the same functionality or similar Skills for other platforms (as long as these other products do not interact with Xentara).

  • Once a Skill has been certified by embedded ocean and commercially released, it is automatically advertised to embedded ocean’s customers and Xentara users as they browse the Marketplace
  • New or significantly updated Skills are periodically featured in embedded ocean marketing materials or press releases
  • Developer Partners receive co-branding materials from embedded ocean for marketing their new Skill to their target audience

Customers buy licenses for Skills directly through the Xentara Marketplace. License control and tracking are handled by embedded ocean.